E-commerce Marketing
Growth for Shopify and WooCommerce stores — product feeds, Shopping and Performance Max, Meta ads, email automation and conversion rate work, all measured on revenue and ROAS.
An online store has one advantage over every other kind of marketing: the money is countable. Every visit, add to cart and purchase can be attributed if the tracking is built properly. Most Sri Lankan stores throw that advantage away — purchase events fire twice or not at all, the product feed is half disapproved in Merchant Center, and the reporting shows revenue that does not match the bank.
We start by making the numbers trustworthy, then grow the store against them. That means clean purchase tracking through GA4, Tag Manager, Meta Pixel and the Conversions API; a product feed that Google actually accepts; and campaigns judged on blended return on ad spend and contribution after cost of goods, not on platform-reported ROAS alone.
Acquisition, retention and conversion rate, worked together. A store that converts at one percent does not need more traffic first — it needs the leak fixed.
GA4, Tag Manager, Meta Pixel and Conversions API set up so purchase, add to cart and checkout events fire once, with correct values and currency.
Merchant Center setup, feed rules, product titles rewritten for search, attribute completion and disapproval fixes — the unglamorous work that decides Shopping performance.
Campaign structure by margin and bestseller status rather than one catch-all campaign, with asset groups and audience signals built from your actual buyer data.
Prospecting and retargeting built around catalogue ads, creative testing at the concept level, and offers structured around average order value rather than blanket discounting.
Klaviyo or Mailchimp welcome, abandoned cart, browse abandonment and win-back flows, segmented properly — usually the highest-margin revenue in the whole account.
Product page, cart and checkout improvements, page speed, trust signals and delivery clarity, tested against revenue per session instead of opinion.
Nothing is scaled until purchase tracking is verified end to end and platform numbers reconcile against store orders within a reasonable margin.
Merchant Center disapprovals cleared, titles and attributes rewritten, feed rules applied. Shopping cannot outperform a broken feed no matter how it is bid.
Prospecting, retargeting and retention set up as one funnel with email and WhatsApp flows carrying the customer after the first purchase.
Budget increases are decided on contribution after cost of goods and shipping, not on platform ROAS, because the platform does not know your margins.
This suits Shopify and WooCommerce stores in Sri Lanka with real inventory and repeatable fulfilment — jewellery and gold, fashion and sportswear, spare parts and automotive, food and gifting, beauty, and homeware. If you are pre-launch, the website build and feed setup come first; there is no point buying traffic to a store that cannot yet take an order cleanly.
Shopify is faster to launch, more reliable at checkout and needs less maintenance, at the cost of a monthly fee and less structural control. WooCommerce is cheaper to run and more flexible, but you carry responsibility for hosting, speed and security. We choose based on your order volume, catalogue size and who will maintain it.
Because platforms claim credit generously and use different attribution windows. Meta and Google will often both claim the same order. That is why we report blended ROAS — total revenue divided by total ad spend — alongside platform figures, and why purchase tracking has to be verified against real store orders.
Yes. Missing attributes, policy disapprovals, price and availability mismatches and feed errors are a standard part of the work. A large share of underperforming Shopping accounts in Sri Lanka are simply running on a partially disapproved feed.
Usually it is the highest-margin channel you have, because the traffic is already yours. Even a basic welcome series and abandoned cart flow typically recovers revenue that paid media would otherwise have to buy twice.
Yes. We frequently run paid media and tracking while an in-house team handles content and customer service, or take the feed and Shopping side while another team runs social. What matters is that one set of numbers is agreed as the source of truth.
Tell us what you sell, what a customer is worth and what you are spending now. We will tell you honestly whether this is the right channel for you — and what it would take to make it work.
